Top 10 Best Copywriting Courses (Free Courses)


Copywriting is the art of writing for the purpose of marketing or advertising. You see it everywhere, from TVs, newspapers, billboards, and all over the internet.

With the rise of digital marketing over the last decade, it is easier than ever for any business to reach a worldwide audience and sell their products everywhere. But for it to be done profitably though, businesses would require skilled copywriters to help them write their content and ads. Since good copywriters are few and far between, top copywriters in the digital marketing space are able to command significantly more money than their traditional marketing counterparts.


One of the main reasons why most people don't want to learn copywriting is because of their fear of writing. Fortunately, copywriting and academic writing are very different. Copywriting is a lot easier than writing essays at school because you actually write like you talk. Top copywriters are not trying to impress their readers with big words, but they usually try to write as simple as possible so that even your average 5th grader can understand what it says.

Since most copywriting courses in this list cover the general topic of copywriting, the second half will be agencies and teachers sharing their modern strategies from their own respective industry. Make sure to watch this video for the next 8 minutes to see if there is anything that might better fit your specific needs.

#1. Copyhackers - Conversion Copywriting 101

Copyhackers - Conversion Copywriting 101

This is one of the most recommended beginner level course on copywriting. As we mentioned before, you don't have to love writing to start learning about copy. 

What you will get here is a nice summary and framework on what is required to make a sale for an online business. The host of this course is Joanna Wiebe, a Canadian copywriter that has been in business for over 15 years. 

She has experience working with big brands like BT, Canva, SAP and much more. What makes this course unique is that it's done in an interview style format. You will get a compilation of interviews with top copywriters in the industry and the strategies they used for their business.

#2. Lukas Resheske - Copywriting Mentorship Program

She has experience working with big brands like BT, Canva, SAP and much more. What makes this course unique is that it's done in an interview style format. You will get a compilation of interviews with top copywriters in the industry and the strategies they used for their business.   #2. Lukas Resheske - Copywriting Mentorship Program.

For those who love writing and are looking for something more advanced to become a full time copywriter, then this is a must-have course for you. 

You will get one of the most in-depth copywriting course in the market and it is all available for you to watch in Lukas’s YouTube playlist. 

You also don't have to pay the significant asking price when he initially released the course. Lukas Resheke is a Los Angeles copywriter with over 9 figures in clients results. He has built a strong personal brand in the industry and is able to attract many high paying clients over the years. 

One of the best parts of this course is the secrets he shares on what it takes to sell high ticket products and how to charge a premium price for your services.

#3. Udemy - 155 Years of Copywriting Insights (No Longer Available) 


Udemy - 155 Years of Copywriting Insights

If you are looking for a quick course on copywriting that covers some of the basics and you don't want to spend too much time learning about it, then this could be the perfect beginner course for you. 

Everything here is presented in a Powerpoint style format and includes a lot of examples so that you can fully grasp the subject. Eric Campbell, the host of this course is an author and an instructor at Udemy. 

He covers the philosophy of copywriting, what is in a good headline, and how to write the body of your copy. You will learn about how even a small change in your copy can have a massive impact on whatever it is you are selling.

#4. Carmine Mastropierro - Free Copywriting Course

Carmine Mastropierro - Free Copywriting Course

Are you looking for a beginner level course with more examples to build up your confidence in copywriting? Then this is another good one for you. 

This course is a combination of videos and text lessons that show a lot of the basic concepts copywriters use in their business. Carmine Mastropierro is a Toronto based youtuber, copywriter, and the co-founder of WiseMedia Law Firm Marketing agency. 

He has written for many big names in the industry such as Neil Patal, Godaddy, Marketo and much more. One of the nice things about this course is that he has included some proven headlines you can use right away. 

If you search on youtube, you can find these types of headlines being used by many viral videos.


#5. Hubspot - Create Ads That Convert: Master the Art of Ad Copy and Ad Design

#5. Hubspot - Create Ads That Convert: Master the Art of Ad Copy and Ad Design.

Do you work in a company that is more compliance focused and see those persuasive tactics as too aggressive? Then this is a better option for you. 

In this short course, you will learn some of the best practices to keep in mind when doing paid ads for your business. Hubspot is a popular CRM software and an all in one digital marketing tool. 

Ther courses are world renown when it comes to digital marketing and they usually update them regularly to include all the latest strategies in the market. Here you will learn a more conservative approach to copy and tips on how to impress your prospects with your ads.

#6. Flexxable - Advertorial 101 | The Complete Guide To HIGH CONVERTING Advertorials

Flexxable - Advertorial 101  The Complete Guide To HIGH CONVERTING Advertorials.

The exact opposite of the hubspot course is this youtube video. Here you will learn about creating persuasive headlines using words like “loopholes!” or “new discoveries!” 

This is perfect for anyone who wants to advertise in big news websites. Since news websites heavily rely on sensational attention grabbing headlines, sometimes you just have to play along. 

Flexable is a digital marketing agency and a youtube channel hosted by Dan Wardrope, a pay per lead expert. He has brought together a couple of his friends for the video including a former copywriter from Agora financial. 

Agora is a company that is famous for making over a billion dollars using over the top persuasive strategies to get clicks.

#7. Exposure Ninja - How To Write Website Copy That Converts

Exposure Ninja - How To Write Website Copy That Converts.

One of the most important places to use your copywriting skills is none other than your website. Since most new online businesses don't understand copywriting, they usually will put a high priority on the aesthetics. 

By watching this video, you will not only learn how to get your website to convert better, but avoid being part of your potential customers' research process. 

Exposure Ninja is a UK based digital marketing agency and a youtube channel that is hosted by Tim Kitchen. He shares with you how tweaking certain words can have a significant impact on sales, and even provides you with a checklist at the end to audit your website.

#8. Jon Benson - Video Sales Letter Training

Jon Benson - Video Sales Letter Training.

When it comes to selling on video, there is nobody better to learn from than the creator of the video sales letter himself. This is perfect for any business because it can be done in many different ways. 

You can do a short video recording of yourself through your phone or an hour long presentation where you don't even show your face. Jon Benson made his first video sales letter way back in 2005. 

He has tested many different strategies throughout the years and has developed a systematic way of doing it. What you get here in his youtube playlist is not his full course but a summary of it. 

You will learn why he uses these very selective choices of words for his copy and examples of how to implement it in the weight loss niche.

#9. Graham Cochrane - How To Write a Sales Page In 60 Minutes

What If you are a brand new business and you don't have any testimonials or results for your sales page? Then you are in the right place. Starting to write a sales page from scratch is definitely one of the harder things you can do, but with the right guidance and best practices, you should be able to make one that is able to convert. Graham Cochrane is a Florida based youtuber, author, business coach, and the founder of The Recording Revolution, a 7-figure online music business. In this video, Graham shares with you how to make a sales page fast and strategies you can use to keep the attention of your visitors.   #10. Davie Fogarty - COMPLETE Copywriting For Beginners.   For those of you who are in the ecommerce business, then you don't want to miss this. Davie is doing a multi part series on launching an ecommerce brand and shows you the challenges he faces as he goes through the process. He admits early on that he is not a copywriting expert but he does know what to look for in a good copy. Davie Fogarty is an Australian youtuber and the owner of the Oodie brand, a 9 figure ecommerce clothing business. Learn the best practice on what to have in a modern ecommerce store and what are the most important pages customers look at before they make a buying decision.

What If you are a brand new business and you don't have any testimonials or results for your sales page? Then you are in the right place. 

Starting to write a sales page from scratch is definitely one of the harder things you can do, but with the right guidance and best practices, you should be able to make one that is able to convert. 

Graham Cochrane is a Florida based youtuber, author, business coach, and the founder of The Recording Revolution, a 7-figure online music business. 

In this video, Graham shares with you how to make a sales page fast and strategies you can use to keep the attention of your visitors.


#10. Davie Fogarty - COMPLETE Copywriting For Beginners.

Davie Fogarty - COMPLETE Copywriting For Beginners

For those of you who are in the ecommerce business, then you don't want to miss this. Davie is doing a multi part series on launching an ecommerce brand and shows you the challenges he faces as he goes through the process. 

He admits early on that he is not a copywriting expert but he does know what to look for in a good copy. Davie Fogarty is an Australian youtuber and the owner of the Oodie brand, a 9 figure ecommerce clothing business. 

Learn the best practice on what to have in a modern ecommerce store and what are the most important pages customers look at before they make a buying decision.