Top 10 Best Social Media Marketing Courses (Free Courses)

Over the past 10 years, many online businesses have started to integrate social media to their digital marketing strategy. Although it might be tempting to just build a website and hope it ranks on google, social media sites are where most of your potential customers are hanging out. Therefore, it is wise to leverage social media in some form or another to bring additional traffic to your business.

For those of you who feel like you are not active on social media and don't know where to start, you should know that there are many different kinds of platforms out there. To keep things simple, we will group them into 6 different categories.


The first one is called social networks, like Facebook and Twitter. These networks are where many people hang out to find the latest news, chat with their friends, and get community updates. The second type of social media are sharing sites like Youtube and Instagram. Users here are more likely to focus on entertainment and following people with similar interests.

The third category is discussion forums. Websites like Reddit and Quora are where communities develop and people discuss specific topics. The next one are the content curation websites like Pinterest and Flipboard. These sites take various content from around the web and personalize it to fit their users interest.

The Fifth social media platforms are chat apps like whatsapp and snapchat. Smartphone apps like these are where people join communities and chat with their friends. Finally there are Review networks like Yelp and Tripadvisor. They are commonly used by people looking for activities and places to go. You don't have to market in all of them, just pick the ones that fit your business the best.

#1. Semrush - Social Media Marketing Course by Schaffer  

Semrush is a popular SEO and Social Media Marketing Tool. They have collaborated with Neal Schaffer, an established social media marketing consultant, author, and public speaker.  Together, they have made an in depth strategy focused social media marketing course. Neal goes through the content strategy that he uses to help his clients grow their social media presence.   He starts by showing you examples of what to post in your social media account. Then he goes on to explain each of the popular social media platforms out there and the type of content that works well on it.   The last section of the course covers building relationships and collaboration. Neal shares the strategy of combining employee advocacy, influencer marketing, and personal branding to help grow your business in a more modern way.  #2. Hubspot Academy - Social Media Marketing Certification   HubSpot is a popular CRM and an all in one digital marketing platform. Their Social Media Marketing Certification is another strategy focused course and is hosted by Crystal King, a social media professor at HubSpot academy.   You get a comprehensive course covering the most common strategies used in the market and why it is so effective at growing a social presence. The course covers creating a buyer's persona, social monitoring, and social listening.   Then it goes on to cover other popular aspects like creating user generated content, the importance of a crisis plan, and the gamification of an employee advocacy program.  #3. Simplilearn - Social Media Marketing Full Course 2022   Simplilearn is an online learning platform from San Francisco, California. In this Social media marketing course, they have stacked together their recent separate social media related content into one long video.   The training here is in depth, covering strategies, tutorials and why you should use them. You get to learn about what to post on social media like polls, infographics, and the concepts of newsjacking.   All the top social media is covered here from Facebook, YouTube, Instagram and twitter. You will find out what is successful in each platform and tips on how to grow organically.   Also, there is a section of google and Facebook ads for those who are interested in a paid marketing approach.  #4. Linkedin Learning - Social Media Marketing Foundations   This is a LinkedIn Learning course that does not require a membership to watch. Brian Honigman, the host of this course is a marketing consultant and an adjunct professor at New York University.   His strategy is slightly different from the previous courses. Brian talks about first creating a buyer persona and then finding out what niche social networks they might be visiting.   The social networks he is talking about here are like yelp, giphy, and snapchat. Then he goes on to talk about the content strategy he uses.   Another thing he covers here is building loyalty and showing that you provide customer service on the platform, this is so that potential customers can see how you handle common questions and problems.  #5. Linkedin Learning - Guy Kawasaki on How to Rock Social Media   This is another no membership required LinkedIn learning course by Guy Kawasaki. Guy is a popular author and a marketing specialist that used to work at Apple.   This course is perfect for anyone who is in the service industry or is interested in growing a personal brand. He starts with the basics, like tips on how to create an effective profile on social media.   Then he goes on to share his social media strategy on how to create the perfect post and run it through what he calls the reshare test. After that, he gives tips on how to be more bold with your post, and how to deal with internet trolls.  #6. Later - How to Make More Sales on Social   Later is a social media marketing scheduling tool and they have collaborated with Isis Brianna, a social media consultant and the host of the six figures saints podcast. In this short course, Isis covers the 4 main aspects for a successful social media marketing strategy.   The first one is personalisation, where you need to make sure you are known for that one special thing. The second aspect is awareness, where she shares examples of how to grow your audience.   The third one is Intimacy, examples of building intimacy include communicating directly and asking questions. Lastly, she gives several examples on how to drive up demand, such as through exclusivity.  #7. Hootsuite Academy - Getting started with Hootsuite  For those who are more advanced in their social media game and are looking for ways to grow on several different channels, then you should consider using social media marketing tools like Hootsuite.   This course is mostly just a tutorial on how to use the Hootsuite platform. Most social media tools are very similar and once you know how to use one, you will be able to use all of them.   You can watch this recently updated course on Hootsuite’s YouTube channel playlist or take it on their website. The course is done in a screen recording style and will be easier to follow once you create an account.   One of the best benefits on Hootsuite is the ability to do social listening even on their free plan.  #8. Sam Does Arts - Some social media advice for Artists  This is not a course but mostly a video explaining the strategies Sam did to massively grow his social media following in a short time. Art is a very competitive and saturated niche, so you will need a slightly different approach.   Above all else, Sam prioritizes personal growth over social media growth. He does not focus on engagement or high frequency posts like what others talk about.   His take on social media growth is to put out the highest quality art it can possibly be. He also talks about how you still have to be consistent, have a long term plan, and accept that some of your work will not perform well.   #9. Apparel Success - Why Most Brands Can't Grow A Following On Social Media  Similar to the previous video, this is a short strategy session for ecommerce business on social media. Rob is a youtuber from Canada and owns his own clothing brand called Kay Bhad.   His channel regularly blog about his business and share many tips on how to grow a clothing brand. In this video, Rob shares an example of an average post that got him little engagement and one that did very well for his Instagram page.   Essentially, the strategy here is to post something of value that is either funny or invokes an emotional feeling to your target audience.   #10. Marketing 360 - Social Media Strategy for Local Businesses  What if you are a local business, but you feel that continuous content about your work is boring? Then this video should be right up your alley.   Marketing 360 is a youtube channel and an all in one software that is designed for small businesses. This video shares many out of the box tips on how to grow a social media following.   Your ultimate goal here is to stay in the minds of your followers until they are eventually ready to buy.   Some examples here are to promote interesting events happening in the local community, random tips you find helpful in business or life, and any interesting stories about yourself, team members, or your clients.

Semrush is a popular SEO and Social Media Marketing Tool. They have collaborated with Neal Schaffer, an established social media marketing consultant, author, and public speaker.

Together, they have made an in depth strategy focused social media marketing course. Neal goes through the content strategy that he uses to help his clients grow their social media presence. 

He starts by showing you examples of what to post in your social media account. Then he goes on to explain each of the popular social media platforms out there and the type of content that works well on it. 

The last section of the course covers building relationships and collaboration. Neal shares the strategy of combining employee advocacy, influencer marketing, and personal branding to help grow your business in a more modern way.

#2. Hubspot Academy - Social Media Marketing Certification

Hubspot Academy - Social Media Marketing Certification

HubSpot is a popular CRM and an all in one digital marketing platform. Their Social Media Marketing Certification is another strategy focused course and is hosted by Crystal King, a social media professor at HubSpot academy. 

You get a comprehensive course covering the most common strategies used in the market and why it is so effective at growing a social presence. The course covers creating a buyer's persona, social monitoring, and social listening. 

Then it goes on to cover other popular aspects like creating user generated content, the importance of a crisis plan, and the gamification of an employee advocacy program.

#3. Simplilearn - Social Media Marketing Full Course 2022

Simplilearn - Social Media Marketing Full Course 2022

Simplilearn is an online learning platform from San Francisco, California. In this Social media marketing course, they have stacked together their recent separate social media related content into one long video. 


The training here is in depth, covering strategies, tutorials and why you should use them. You get to learn about what to post on social media like polls, infographics, and the concepts of newsjacking. 

All the top social media is covered here from Facebook, YouTube, Instagram and twitter. You will find out what is successful in each platform and tips on how to grow organically. 

Also, there is a section of google and Facebook ads for those who are interested in a paid marketing approach.

#4. Linkedin Learning - Social Media Marketing Foundations

Linkedin Learning - Social Media Marketing Foundations

This is a LinkedIn Learning course that does not require a membership to watch. Brian Honigman, the host of this course is a marketing consultant and an adjunct professor at New York University. 

His strategy is slightly different from the previous courses. Brian talks about first creating a buyer persona and then finding out what niche social networks they might be visiting. 

The social networks he is talking about here are like yelp, giphy, and snapchat. Then he goes on to talk about the content strategy he uses. 

Another thing he covers here is building loyalty and showing that you provide customer service on the platform, this is so that potential customers can see how you handle common questions and problems.

#5. Linkedin Learning - Guy Kawasaki on How to Rock Social Media

Linkedin Learning - Guy Kawasaki on How to Rock Social Media

This is another no membership required LinkedIn learning course by Guy Kawasaki. Guy is a popular author and a marketing specialist that used to work at Apple. 

This course is perfect for anyone who is in the service industry or is interested in growing a personal brand. He starts with the basics, like tips on how to create an effective profile on social media. 

Then he goes on to share his social media strategy on how to create the perfect post and run it through what he calls the reshare test. After that, he gives tips on how to be more bold with your post, and how to deal with internet trolls.

#6. Later - How to Make More Sales on Social

Later - How to Make More Sales on Social

Later is a social media marketing scheduling tool and they have collaborated with Isis Brianna, a social media consultant and the host of the six figures saints podcast. In this short course, Isis covers the 4 main aspects for a successful social media marketing strategy. 

The first one is personalisation, where you need to make sure you are known for that one special thing. The second aspect is awareness, where she shares examples of how to grow your audience. 

The third one is Intimacy, examples of building intimacy include communicating directly and asking questions. Lastly, she gives several examples on how to drive up demand, such as through exclusivity.

#7. Hootsuite Academy - Getting started with Hootsuite

Hootsuite Academy - Getting started with Hootsuite

For those who are more advanced in their social media game and are looking for ways to grow on several different channels, then you should consider using social media marketing tools like Hootsuite. 

This course is mostly just a tutorial on how to use the Hootsuite platform. Most social media tools are very similar and once you know how to use one, you will be able to use all of them. 

You can watch this recently updated course on Hootsuite’s YouTube channel playlist or take it on their website. The course is done in a screen recording style and will be easier to follow once you create an account. 

One of the best benefits on Hootsuite is the ability to do social listening even on their free plan.

#8. Sam Does Arts - Some social media advice for Artists

Sam Does Arts - Some social media advice for Artists

This is not a course but mostly a video explaining the strategies Sam did to massively grow his social media following in a short time. Art is a very competitive and saturated niche, so you will need a slightly different approach. 

Above all else, Sam prioritizes personal growth over social media growth. He does not focus on engagement or high frequency posts like what others talk about. 

His take on social media growth is to put out the highest quality art it can possibly be. He also talks about how you still have to be consistent, have a long term plan, and accept that some of your work will not perform well.

#9. Apparel Success - Why Most Brands Can't Grow A Following On Social Media

Apparel Success - Why Most Brands Can't Grow A Following On Social Media

Similar to the previous video, this is a short strategy session for ecommerce business on social media. Rob is a youtuber from Canada and owns his own clothing brand called Kay Bhad. 

His channel regularly blog about his business and share many tips on how to grow a clothing brand. In this video, Rob shares an example of an average post that got him little engagement and one that did very well for his Instagram page. 

Essentially, the strategy here is to post something of value that is either funny or invokes an emotional feeling to your target audience.

#10. Marketing 360 - Social Media Strategy for Local Businesses

Marketing 360 - Social Media Strategy for Local Businesses

What if you are a local business, but you feel that continuous content about your work is boring? Then this video should be right up your alley. 

Marketing 360 is a YouTube channel and an all in one software that is designed for small businesses. This video shares many out of the box tips on how to grow a social media following. 

Your ultimate goal here is to stay in the minds of your followers until they are eventually ready to buy. 

Some examples here are to promote interesting events happening in the local community, random tips you find helpful in business or life, and any interesting stories about yourself, team members, or your clients.